Kick-Ass 2

Social Media Content

Working with BLT Communications, I was tasked to create social media content for the Universal Pictures film “Kick-Ass 2”. Created shareable graphics that were posted to the official social media feed to fans. For San Diego Comic-Con, I created a “SDCC Kick-Ass 2 Bingo” game for con-goers to play at the convention for free film swag. Using set photography, we determined things that fans were likely to see at the con that fit within the “Kick-Ass” universe of the film. Fans were then encouraged to share their finds with an official hashtag and were rewarded with film branded items when they checked in at the film’s fan zone.

2013
Year
Social Media
Category
Universal Pictures
Client